About Sloane Strategy
Sloane Strategy is a growing boutique marketing agency specializing in social media strategy and management, content production, paid media, branding, web design, and digital marketing. As an extension of our teams, we immerse ourselves in their vision and goals to build thoughtful, distinctive digital presences that reflect each brand's identity.
The Role
Sloane Strategy is seeking an experienced Social Media & Digital Marketing Strategist to run client accounts across organic social media, paid media, and account management while actively contributing to agency growth. We are looking for a well-rounded digital marketer who has demonstrated professional experience managing organic social media across major platforms and executing paid digital campaigns from strategy and setup through optimization, measurement, reporting, and recommendations.
Role Description and Expectations
Organic Social Media Management & Accounts
- Manage approximately 5–7 active client accounts at a time across varying industries, platforms, and deliverables
- Take ownership of assigned accounts from onboarding through ongoing strategy, execution, reporting, client communication, and account growth
- Serve as a day-to-day client contact and manage account needs, approvals, deliverables, and deadlines
- Demonstrate strong professional proficiency across major social platforms, including Instagram, Facebook, TikTok, LinkedIn, YouTube, X, and Pinterest
- Understand the strategic differences between platforms, audiences, content formats, algorithms, publishing practices, and performance metrics
- Develop monthly content calendars and determine the appropriate mix of photography, video, graphics, educational, promotional, and community-focused content
- Develop original content concepts, series, and campaigns tailored to individual brands
- Utilize softwares including: Monday, Trello, CapCut, Canva, Adobe Cloud and related databases
- Write and refine captions, social copy, SEO-focused language, scripts, hashtags, and CTAs
- Schedule and publish content through Meta Business Suite, YouTube Studio, TikTok Studio, and comparable platforms
- Conduct quality-control reviews to ensure accuracy, brand consistency, formatting, and platform optimization
- Lead client calls, account check-ins, presentations, and strategy conversations
- Develop monthly analytics reporting, interpret performance, identify trends, and translate findings into strategic recommendations
- Monitor platform updates, algorithms, emerging formats, trends, and creative best practices
- Maintain consistency across each client's visual identity, brand voice, messaging, and overall digital presence
Content Production & Creative
- Generate social-first content shoots from concept through execution
- Lead approximately 1–2 client content shoots per week throughout the DMV area
- Develop shoot concepts, scripts, shot lists, mood boards, creative direction, and production plans
- Direct shoots to ensure captured assets align with content strategy, visual identity, and planned deliverables
- Edit short-form content including Reels, TikToks, advertisements, and other social-first video
- Edit and repurpose client collateral for social, email, web, advertising, and other digital applications
Graphic Design & Visual Social Strategy
- Design high-quality, brand-aligned graphics and collateral using Adobe Creative Cloud and Canva
- Build visually cohesive and strategically designed social media feeds, considering how individual posts work together as an overall brand presence
- Create graphics, carousels, stories, campaign creative, advertisements, presentations, and other digital assets
- Generate content on a forward calendar process timeline
- Demonstrate a strong understanding of typography, hierarchy, composition, spacing, color, imagery, and branding
- Establish visual direction for client social accounts and maintain consistency across photography, graphics, video, typography, and other creative
- Maintain exceptional attention to detail across spelling, alignment, formatting, image quality, and final creative output
Paid Media, Analytics & Digital Strategy
- Independently execute paid digital campaigns from end to end, including strategy, campaign setup, audience development, creative, launch, monitoring, optimization, reporting, and strategic recommendations
- Demonstrate hands-on professional experience with Meta Ads Manager, Google Ads, TikTok Ads Manager, LinkedIn Campaign Manager, YouTube advertising, GA4, and related advertising and analytics platforms
- Build campaigns, ad sets/ad groups, audiences, placements, budgets, objectives, and creative variations based on client goals
- Generate paid media ads alongside organic social initiatives
- Understand paid social campaign objectives, targeting and retargeting, audience segmentation, creative testing, budget allocation, optimization, and performance measurement
- Understand Google Ads campaign fundamentals and how paid search and other Google advertising formats complement organic and paid social strategies
- Use GA4 and platform-level analytics to evaluate website traffic, user behavior, conversions, campaign performance, and attribution
- Understand conversion tracking, pixels/tags, UTM parameters, and other foundational components of digital campaign measurement
- Monitor active campaigns, identify performance issues and opportunities, and make independent optimization decisions
- Analyze KPIs including reach, impressions, engagement, CTR, CPC, CPM, conversions, CPA, ROAS, and other relevant performance metrics to inform future creative and strategic decisions
- Stay current on changes to advertising platforms and digital advertising trends
Business Development & Agency Growth
As a growing boutique agency, this role will play an active part in both client delivery and the continued growth of Sloane Strategy.
Responsibilities may include:
- Actively contribute to new client acquisition and bringing new accounts into the agency
- Support client onboarding and transition new accounts into ongoing agency workflows
- Contribute to Sloane Strategy's own organic social media, paid marketing, and broader agency growth initiatives
- Support and mentor interns
What We're Looking For
- Approximately 3–7+ years of relevant professional experience; this is not an entry-level position
- Demonstrated experience independently managing multiple social media accounts for brands or clients, preferably across multiple industries
- Demonstrated experience developing and executing organic social strategy across major platforms, including Instagram, Facebook, TikTok, LinkedIn, and YouTube
- Hands-on experience independently executing paid digital campaigns through platforms such as Meta Ads Manager, Google Ads, TikTok Ads Manager, and LinkedIn Campaign Manager
- Strong understanding of digital analytics and measurement, including GA4 and platform-level reporting
- Demonstrated ability to create visually compelling, cohesive social feeds and translate brand guidelines into a distinctive digital presence
- Ability to take a client or project from strategy and concept through creative execution, publication, paid amplification, measurement, and optimization
- Highly proficient in social-first content creation
- Strong professional knowledge of Instagram, TikTok, YouTube, LinkedIn, Facebook, X, Pinterest, and other relevant platforms
- Proficiency with Adobe Creative Cloud, Canva, CapCut, and comparable creative software
- Ability to independently create polished, client-ready creative rather than relying solely on templates
- Knowledge of AI tools within marketing and creative workflows
- Proficient with Meta Business Suite, Hootsuite, Trello, Monday.com, and comparable platforms
- Strong understanding of organic social strategy, paid media, analytics, platform best practices, and current content trends
- Excellent organization, project management, written communication, and attention to detail
- Comfortable communicating directly with clients and presenting creative, organic, paid, and digital recommendations
- Comfortable receiving creative feedback and iterating quickly
- Comfortable in a fast-moving small-business environment where responsibilities may evolve
- Reliable transportation and ability to travel throughout the DMV
- Ability to occasionally accommodate early morning, evening, or weekend shoots
Schedule and Flexibility
This is a full-time, flexible hybrid position requiring approximately two days per week in person, primarily for client work, agency collaboration, and content shoots. Shoot schedules vary based on client needs. Outside of scheduled shoots, meetings, collaborative work, and time-sensitive responsibilities, work may primarily be completed remotely with significant flexibility. This role is built around communication, accountability, quality of work, and meeting client deadlines rather than a traditional in-office 9-to-5 schedule.
Candidates must be located in or near the Washington, DC metropolitan area, ideally within approximately a 30-minute commute of Georgetown, DC.
Compensation
$50,000–$60,000 annually, based on professional experience and portfolio strength.
Benefits
- Flexible hybrid work environment
- 10 business days of Paid Time Off
- Medical and dental coverage through a standard Blue Cross Blue Shield plan
- Discretionary retirement contributions may be offered toward an individual retirement account
- Professional development and certification opportunities
- Direct collaboration with the founder
- Significant autonomy over assigned client accounts
- Clear opportunity for increased responsibility and leadership as Sloane Strategy grows
To Apply
A professional portfolio demonstrating experience is required to be considered alongside your resume. If not applicable, please send links to past work.
Please apply via LinkedIn and email hiring@sloanestrategy.com with the subject line:
Social Media & Digital Marketing Strategist Role Application | [Your Name]
